Straight Photography & Video
Joseph Lafferty Director
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Photography is all about recording light. So the characteristics of that light must be tamed and harnessed, isolating the essence of beauty in that light, to illuminate the content within each and every subject matter photographed. The object is to manipulate subject and light captured within the camera, to communicate the photographer viewpoint, regarding the subject, and whether the photographer seeks to give pleasure to the viewer is at the photographer’s discretion.
Portrait photography adds that dynamic, of the individual or group of individuals, that the photographer has a duty, to record as he or she feels appropriate for that portrait assignment. As a portrait photographer your duty is to present the subject to the viewer in as welcoming light as possible, as I want the viewer to be drawn in to the image, whilst forming a connection to the subject. If I can produce a photographic portrait that attracts the viewer by drawing the viewer back, the differing degrees of attraction correspond with the differing degrees of success of that portrait. To expose the subject’s individual traits to enlighten the viewer, encapsulates your object of being there. I also see portraiture to be a two-way dynamic experience that is a delicate balancing act. As the photographer I am manipulating the shared experience to structure the visual look of the finished portrait.
PO Box 445, Curtin ACT 2605
ABN: 71 609 506 168
Mobile: 0414 774 752