Portrait photography adds that dynamic, of the individual or group of individuals, that the photographer has a duty, to record as he or she feels appropriate for that portrait assignment. As a portrait photographer your duty is to present the subject to the viewer in as welcoming light as possible, as I want the viewer to be drawn in to the image, whilst forming a connection to the subject. If I can produce a photographic portrait that attracts the viewer by drawing the viewer back, the differing degrees of attraction correspond with the differing degrees of success of that portrait. To expose the subject’s individual traits to enlighten the viewer, encapsulates your object of being there. I also see portraiture to be a two-way dynamic experience that is a delicate balancing act. As the photographer I am manipulating the shared experience to structure the visual look of the finished portrait.

about Us


 Straight Photography & Video 

       Joseph Lafferty Director

welcome to my portfolio site Checkout my latest galleries to do that, visit the Portfolio page links below.   

Photography is all about recording light. The characteristics of that light must be tamed and harnessed, isolating the essence of beauty in that light, to illuminate the content within each and every subject matter photographed. The object is to manipulate subject and light captured within the camera, to communicate the photographer's viewpoint, regarding the subject, and whether the photographer seeks to give pleasure to the viewer is at the photographer’s discretion. But it is the Photographers choice

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